Why Is SEO Important for Real Estate Business?
Buying your dream home has gotten easier now. Modern-day homebuyers prefer to search for their new home online. Thorough online research gives them all the necessary details such as prices, location, list of real estate developers, and so on. Digitization has simply revamped the overall home buying experience.
Real estate companies, hence, are showing an increased inclination towards digital marketing. In order to stay ahead of the crowd, real estate companies, too, have started utilizing the power of SEO to rank high in search engine results.
If you are a realtor or a real estate developer, then enhanced SEO can bring in quality traffic and convertible leads to your website. You can easily make your website reach your prospects and fetch higher revenues.
If you are still unsure about whether or not to hire an SEO expert for your real estate business, then let us enlighten you!
SEO for Real Estate – What does it mean?
The real estate industry is no different from other types of businesses. It is as hungry for traffic as others are. So, here are steps in SEO for real estate!
It simply means optimizing the websites of realtors so that they can easily reach out to their target audience. It enhances the online existence of these real estate brands and makes the brands a familiar name among home buyers. Effective SEO strategy can bring in the much-needed boost in sales by bridging the gap between the potential clients and realtors.
Top 4 benefits of using SEO for real estate business
The boosted inflow of quality traffic and convertible leads:
Bring your business website right at the top of the SERPs and divert quality traffic and leads to the website. More than 67% of internet users prefer clicking on the first five results of a search engine page. So, if you are unable to make it to the top three, then you are definitely losing out on your valuable clients.
That is why you should hire an efficient SEO expert who can offer coming-of-age SEO strategies to take your real estate business to the next level. SEO professionals use effective inbound marketing strategies which can make your online real estate business reach its peak. Using efficient SEO tactics makes sure that real estate agents receive the desired attention on their business website.
Enhanced brand awareness:
Are you a budding realtor? Do you wish to make your brand name immensely popular? Then without any delay, start with SEO for real estate.
Search engine optimization for the real estate business works like magic when it comes to brand awareness. We all know the power of brand awareness, and this is where real estate companies generally lag behind. Unlike beauty products, daily-use commodities, and consumable items, real estate companies do not get popular among their prospects because of a lack of apt marketing.
But time has changed, and with easy access to digital marketing, more and more realtors are now relying on SEO experts for popularising their brands.
SEO makes you stay at the top of search engine results. Thereby, your target audience can search for your services more often. You will get an increased number of calls and emails from your prospects. An increasing number of target audiences will discover you online. They may follow you on different social media platforms. Gradually, this will make your brand more famous and well known.
Improved return on investment:
If you are still relying on conventional marketing tactics such as print media and mass media, then it is high time you make a switch to SEO. It is much more effective and result-driven as compared to other marketing strategies.
Digitization has brought home buyers online, and hence search engine optimization can bring in great results in terms of increased ROI. We have already discussed how real estate SEO can result in a digital transformation for your business by increasing traffic and leads inflow. This ultimately results in a significant hike in the overall return on investment.
A sense of leadership and reliability:
When your site gradually goes high up in the search engine results, your audience starts considering your website as authoritative and reliable. It is an extremely common mindset that whichever websites appear at the top of SERPs are simply the leaders of the industry and are trustworthy and reputed.
This means you need to maintain the quality of your website by investing in a talented SEO professional. You have to make sure that your website brings value to your target audience.
Top SEO Tips that You Can Follow to Take Your Real Estate Business to the Next Level
- Be mindful about the accessibility of your business website
Since the majority of home buyers now have switched to online platforms for searching their dream properties, it is, therefore, necessary that you make your website accessible to everyone. Also, keep in mind all those prospects who are unfortunately disabled. For instance, you should make your website accessible even to those who are visually impaired. Your SEO expert, along with the website developer, can essentially guide and assist you towards this purpose.
- Your business website should also be mobile-friendly
Mobiles and smartphones are available to almost every adult out there. Because of ease of usage and portability, people prefer using smartphones for surfing online. Thus, it is necessary that you make your business website mobile-friendly.
When searching for desired results, users should not come across any restrictions. Otherwise, it won’t take much time to switch to other mobile-friendly real estate websites.
- Conduct regular SEO audits
Hire experienced SEO professionals who can offer relevant SEO strategies for your website. They will conduct regular SEO audits in order to understand the actual status of the website. It reveals crystal clear results regarding the pages that are doing well and the pages which are lagging behind.
Although SEO audits can be time-consuming and a tad bit expensive, initially, you should conduct them more often. The results offer a detailed roadmap which the SEO team can use to further enhance the SEO tactics.
Audits always help in answering multiple questions regarding organic traffic, website ranking, lead generation, and so on. Based on the SEO audit results, your SEO experts will work on the following key areas:
- Links
- Content
- Site structure
- Usability
- Page structure
- Do not forget to register your website on GMB and other similar directories
Want to grab the attention of your local potential clients? Then get your business website registered in GMB or Google My Business. It is the ultimate platform offered by Google, where your prospects can easily discover you.
Make sure you share all the significant details such as contact numbers, detailed addresses, landmarks, and so on. Add multiple photographs from different angles and in different lighting. Also, you can now use 360-degree perspective images. Do not forget to request your clients to share genuine reviews on your GMB profile. This will definitely enhance your rankings Google local searches, and you may have the edge over your competitors. You may also try registering your business on other relevant sites.
- Reap maximum benefits out of social media platforms
Whether you love spending time on social media or not, make sure your business has a robust presence on different social media platforms, such as Facebook, Instagram, Linked In etc. Majority of your target audience prefer using these platforms, and when they see your page pop up, they may further like or follow your business. You will be thus able to connect more conveniently with your prospects.
Going social also offers enhanced exposure. A robust social media presence will bring you quality leads that actually convert. Apart from this, your potential clients start viewing your brand as authoritative and reliable.
- Publish Content that attracts your Prospects:
Come up with value-bomb content which compels your prospects to return to your page again and again. Give them the reason to click on your website and social media profiles. Following are the variety of content ideas that you can put to use:
Visual content:
You can publish visual content on your website such as video tours of properties, images, live stream videos, infographics, and so on. Users love consuming such content and tend to stay longer on your page.
Informative blogs/carousels
You can discuss social life, proximity to schools, restaurants, hospitals, and so on.
Interviews with eminent real estate developers as well as local realtors
Interviews with small as well as established real estate developers can make your page authoritative and help in spreading awareness among your users.
Appealing video content
Produce optimized and high-quality video content for your website and social media platforms. Creating a YouTube channel can also add great value to your brand.
Wrapping Up
The real estate business is indeed highly competitive. If you are able to think one step ahead of your rival, consider yourself the winner. And SEO is undoubtedly the future of marketing, which can keep you way ahead of your rivals, given that you take the assistance of reputed and experienced SEO professionals.
