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As cliche as it may sound, the truth is, “When the going gets tough, the tough get going.” Everyone has had a difficult time during the last two years. Almost every business including the real estate market faced sales deficiency due to the COVID-19 plague. Even the most conventional sectors were forced to shift their focus to technology due to the pandemic. However, this shift is designed to happen anyway. Change is inevitable. The digitization of the real estate industry is no exception. Real estate goes digital. Thus, different real estate technology was now made within our reach.

Real Estate Virtual Tours and Open Houses

The real estate market is rapidly adapting to modern technology. Fewer customers physically roam around buildings and attend open houses. Property developers and agents had to bring them closer to the projects online. Thanks to social media and video calls, potential buyers may now inspect properties without physically visiting them.

Various real estate agencies began giving virtual property tours, 3D walkthroughs, and virtual room sessions as they transitioned to online selling. These have been demonstrated to save time and make both homebuyers and agents more efficient. Potential buyers may now view more houses in a single day without leaving the comfort of their own homes.

Real Estate Virtual Tours and Open Houses
Real estate transitions to online selling through virtual property tours, 3D walkthroughs, and virtual room sessions.

Impact of Social Media

Real estate goes digital trend is most evident in social media. The majority of businesses today rely on social media for their internet presence. By harnessing the power of social media and technology, customers are likely to see a plethora of real estate business profiles on every social media platform.

This is a crucial point to remember as a marketer. It would be best if you kept up with your clients’ ever-changing viewing and searching habits to avoid falling behind. Businesses may now contact prospective buyers even in the most distant regions of the world. Thanks to social media!

When launching an advertising campaign, marketers may even employ social media messaging tools. Not only are you assured of reaching the desired audience, but you can also customize the message for increased engagement and success.

 Impact of social media on real estate businesses' online presence.
Impact of social media on real estate businesses’ online presence.

Digital marketers should explore social media marketing for real estate enterprises. Whatever the aim, the influence of social media includes, but is not restricted to, more prospects, tailored audiences, more excellent rates, and, finally, revenue growth.

Of course, it isn’t as simple as that. To do this, a great and uncompromising marketing strategy is required.

Real Estate Apps

We are always on the go as real estate agents.  As convenient as it is to have an entire computer to work on every day, it is just not possible to carry with you in every situation. For this reason, real estate technology is now accessible to assist us in performing our tasks with ease.

Some real estate app is easier to use than others. Others are a little complicated. This is because there are so many options for agents to pick from. On the other hand, some can be both since they are dedicated to assisting you in getting your time back.

One great example is the SecondYou Go. This real estate virtual assistant mobile app functions as your pocket-sized virtual assistant. It can do various activities. It covers six distinct real-estate categories and provides over 26 different tasks to choose from. You may assign tasks to the app’s team of professionals. Delegate everything from Customer Relationship Management (CRM) to video editing to organizing real-estate documents. Use it wherever you are and whenever you need it. Hence, it’s like having an assistant in your pocket!

Busy Realtor using SecondYou Go Application
A busy realtor using SecondYou Go Application.

What’s impressive about these kinds of applications is that you can access a team of specialists. Rather than just one person with the press of a finger. You’ll get a little bit of everybody to assist you with your business.

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Business during Pandemic

The worldwide pandemic’s implications on the real estate industry are inevitable. For this year and the next couple of years, the initial point of contact for new clients will be online. Real estate agents and investors are now applying strategies to boost their online presence. Updating social media accounts, using real estate apps, and churning out material will ideally help them communicate with their target audience more successfully.

The only hurdle now is for these real estate professionals to break through the enormous amount of random posts on social media. Certainly, realtors must create a consistent channel that will connect them to their target market.




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