Real Estate Agents: How To Give Good Customer Service


The relationships you establish with customers are possibly the most important thing for the future of your company. Learning how to win the loyalty of more clients in the long term will definitely lead to success in real estate.

woman in black blazer sitting at the table

Take note of these 7 tips that will help you improve the customer service you offer and prepare to have satisfied customers.

Answer questions immediately

An hour can feel like a year when the customer contacts you electronically or by text message. If a prospective client contacts a real estate agent for the first time and does not receive a response that morning or afternoon, they will most likely decide to find another agent.

Be transparent

There is no excuse for not disclosing information. The more transparent a real estate advisor is when working with a client, the better. Sharing information without reservation will build trust and increase customer loyalty to you more than anything else.

Make the customer your main focus

Personally approaching the client in the best way is necessary because it will differentiate your brand. Seek to get a true rapprochement with your client. Consider that sometimes clients do not want to have deep interactions with their real estate advisor, everything will depend on their personality and how busy they are at the time, so pay attention and act according to the situation.

woman in teal t-shirt sitting beside woman in suit jacket

Show them how important they are to you

The process of selling or buying a new house for sale is very important and full of feelings for clients, so during the process you can establish a cordial and pleasant relationship with them. To improve it, we recommend planning one or two annual events where your clients, their friends and family attend to maintain and strengthen ties. Remember that this is not just about closing, it is about being there for clients whenever they need us in the future.

Stay up-to-date with virtual reality technology

As technology related to virtual reality advances, the experience of buying a home will improve significantly. The client does not have to do anything other than put on the headphones to meet with their real estate agent or tour a house, all from their current home or office. We are just scratching the surface of what virtual reality can do for the real estate industry and you better be prepared.

Keep the name of all your clients in a database

It is always a good idea to keep the names of all your clients, including potential ones, in a database so that you can follow up on the contact, and access to their information and important dates will be easily identifiable. In addition, you can use that information to your advantage, for example, send them birthday and anniversary cards so they know that you have them present.

Be the best in everything

Don’t just be the best in the real estate business, be the best compared to other industries. Remember that customers rate you based on the excellent and friendly service they received this morning and the speed of response they just received. 

Real estate is a people’s business, and poor customer service will threaten the most important relationships in your business. If you don’t have a good relationship between you and your clients, it will be difficult to find someone who wants to work with you in the future, considerably limiting your chances of real estate success. Put these tips into practice and move towards success.

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